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- Written by: Dvoran
As a small business owner, you've likely contemplated marketing and advertising strategies. Determining your approach and crafting compelling advertising messages are vital considerations. A standard method small business owners employ is to observe and imitate the techniques of more extensive, successful competitors within their industry. This approach may seem logical—emulate what successful businesses do, and success will follow. However, this is a fast track to failure, and I am confident that it is a primary factor contributing to most small business failures. Here are two significant reasons why.
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- Written by: Dvoran
Are you a small or medium business owner looking to make a big splash with a modest marketing budget? Well, direct-response marketing might be your golden ticket! It's like discovering a secret marketplace where $10 bills are sold for $2 - a no-brainer deal, right? This marketing approach is about getting measurable bang for your buck, turning your ads into brand-building tools and real lead-generating machines.
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- Written by: Dvoran
If you're here, diving into these words, it's likely you've either ridden the tumultuous waves of small business marketing or are poised at the edge, ready to plunge in. Welcome to the whimsical and often bewildering world of marketing, where, much like my grandma's kitchen - a mix of this and that, where not every ingredient guarantees success. In this spirited adventure through the marketing maze, we'll uncover why many small businesses miss the mark and how to blend the right elements for a winning strategy. So, strap in and let's turn these marketing puzzles into victories!
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- Written by: Dvoran
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